Background | The Team
Based in Melbourne, Silver Spoon Productions is a television, visual media and events production company that was founded by former newspaper journalist and on-air television reporter Harvey Silver in 1997.
From 1993-1998, Silver was a key executive producer at the Nine Network, where he was the creative force behind and producer of the country's most successful sports entertainment program, the AFL version of 'The Footy Show'.
Silver left the Nine Network at the start of 1998 to create a new sports entertainment program for the rival Network Seven. 'Live and Kicking', which was produced by the new company Silver Spoon Productions, aired through 1998 and 1999. At the end of the two year contract Silver chose to pursue Silver Spoon Productions' other interests.
Building a tight-knit team, Silver Spoon diversified into TVC, corporate and internet content production, product launches, event production and of course, sports production.
Silver Spoon has for the last eleven years provided the official film crews for the Australian Open, and from this vision has produced all of the event's marketing, sponsorship and promotional vision. This expanded to broadcast programming, with SSP producing 'Slam', a weekly tennis chat and features program airing on the Seven Network for 10 weeks leading up to the 2005 centenary Australian Open. Since 2008, SSP has produced the big screen promos shown throughout Melbourne Park during the tournament.
Golf Australia has also engaged Silver Spoon at the Men's and Women's Australian Open tournaments to provide its official film crews and then, using this vision in combination with broadcast coverage, edits together presentations that become crucial in marketing the tournaments, selling sponsorship and generating corporate interest.
Silver Spoon has been the sports presentation partner of Melbourne Victory since 2005, moving with the club from Olympic Park to Etihad Stadium and now to AAMI Park and is responsible for all of the club's visual production including creating sponsor advertising and promotions and content for events, while Harvey Silver has provided media training for the players and SSP has produced numerous motivational presentations for the football department.
This high-end sports production, combined with Silver Spoon's extensive work with corporate clients in television commercial and longer-form visual presentations, makes SSP a powerful force as a boutique production house.
